Menu Engineering: Using Data to Drive Menu Design and Profitability
By leveraging data, you can ensure your menu not only tantalizes taste buds but also drives profitability. We’ll guide you through the dual process of seasonal menu development and data-driven menu engineering. Need expert help? We offer menu consulting. 1....
How to Refresh Your Brand Without Losing Your Essence
In a competitive restaurant market, refreshing your brand is sometimes necessary to stay relevant and appealing. However, rebranding can be a delicate process, as you want to maintain the recognition and inherent vibe that your loyal customers love. We know because we...
Deliverables You Can Expect from a Rebrand: Checklist for Updating Marketing Collateral
Rebranding a restaurant involves a variety of items that need to be upgraded to ensure a cohesive transformation. Here are the key deliverables you can expect from a rebrand and this should also serve as a checklist of everywhere your new brand needs to be deployed. ...
