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EyeSpy’s Restaurant & Hospitality Business Blog
Deliverables You Can Expect from a Rebrand: Checklist for Updating Marketing Collateral
Rebranding a restaurant involves a variety of items that need to be upgraded to ensure a cohesive transformation. Here are the key deliverables you can expect from a rebrand and this should also serve as a checklist of everywhere your new brand needs to be deployed.
Incorporating Wellness into Your Restaurant Concept
As the demand for healthier meal options increases, restaurants are increasingly incorporating wellness into their concepts. Embracing healthy eating trends not only attracts a broader customer base but also enhances the dining experience. Here’s how you can integrate wellness into your restaurant concept and stay ahead in the competitive culinary landscape.
Adapting to the Heat: Creative Menu and Outdoor Dining Solutions for California Restaurants
This heat wave is a challenge for restaurants that rely on outdoor dining. However, with a few creative solutions, you can transform your menu and outdoor space into a cool and comfortable oasis that attracts customers even during the hottest days. Here are some innovative ways to keep your outdoor dining area pleasant and inviting.
Sample Copy to Get Nominated for Metro’s Best Of Silicon Valley 2024
As the Metro’s Best Of Silicon Valley 2024 awards approach, it’s a prime opportunity to showcase your restaurant’s excellence. To help you get nominated, we’re providing you with sample copy to engage your customers and encourage them to nominate your restaurant. Make sure to customize as needed!
Partnering with Neighbors: Working with Your Community to Capture Summer Business
Collaborating with other local businesses can create a mutually beneficial network that drives traffic to all involved while cross-promoting to reach new customers. Restaurants can team up with nearby retail stores, gyms, or entertainment venues to offer joint...
Maximizing Summer Catering Opportunities: A Guide for Restaurants
Summer offers abundant catering opportunities for restaurants, from weddings and corporate events to private parties. Here's how to promote your catering services to your community effectively for each type of event. Weddings: Summer weddings are plentiful,...
New Laws Impacting the Restaurant Industry Starting July 1st
Three significant laws are coming into effect on July 1st, 2024, that will influence how restaurants operate in California. These include SB 553, SB 1524 & SB 478, and the new minimum wage increase in San Francisco. Here’s a detailed look at each law and its implications for restaurant owners and operators.
Tips for Keeping Cool in the Kitchen: Soon to be The Law
Maintaining a cool and comfortable kitchen environment is crucial, not only for compliance with these new regulations but also for the well-being of your staff and the quality and safety of your food. Here are some practical tips to help you keep your kitchen cool during the hottest months of the year.
Farm to Table Strategies for a Fresh Summer Menu
This season presents a golden opportunity for restaurants to embrace farm-to-table strategies! Delight diners with the freshest ingredients and support local farmers. Here’s how to effectively utilize local produce for a vibrant and successful summer menu.
How to Raise Your Prices Without Scaring Away Guests
We believe that transparency is key—let your customers know where their money is going and how it improves their overall dining experience. That will keep them loyal.